1. The study talks about how Nike has become so successful since it's start 40 plus years ago. They are an international business that is known world wide for it's variety of sports gear and clothes. Sometimes Nike has over priced it's product but it's now working to have a reasonable standard price of $58 to satisfy customers and keep their business booming. The billions of dollar's Nike has obtained over the years is a result of the companies ability to adapt to the wishes of their customers.
2. Economic impact of Sports Marketing
Opportunity cost - Nike did this when they went from just a sports equipment company to a name brand clothing store
Infrastructure- Nike has expanded there company globally to satisfy customers around the world
Sports franchise- Nike does this every time they decide to create sports equipment for professional athletes
Grass roots marketing- Anytime Nike sponsors an event like a marathon
3. I think it would be interesting to research how much power celebrities have in the marketing world. Does the use of a celebrity in advertising benefit the company or can they survive without celebrity endorsement? Even if a celebrity is just seen with a company's product does it mean there will be an increase in sales?
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